Infographic design – why do I need an infographic?
If you have a website that sells a product or service, an infographic can be beneficial to the site. An infographic created by a professional infographic design team will offer your business a number of benefits.
The benefit on an infographic is actually scientific. It’s hardwired into our brains to find infographic design much more appealing than blocks of text, and here are some facts to prove it:
- 50% of your brain is involved in visual processing.
- It takes us about 250 ms to process a symbol and attach a meaning to it.
- We read about 100,000 words a day.
- We only read about 30% of the words we are presented with.
- People following instructions with illustrations are over 300% more likely not to make an error.
An infographic created by a professional infographic design company will be colourful, not text heavy, image friendly and ultimately get your message across in the best possible way, and that’s why infographics for businesses are important.
Infographic design – where should I place the infographic on my site?
Having an infographic is one thing, but deciding where to put it is another. While the homepage would seem like the obvious answer, it actually is not because it’s important your homepage is optimised correctly for SEO.
Create a separate page
The best answer that most people choose is to create an infographic design that will go on a separate page. This infographic can then be as big or small as you want.
Once an infographic design company has produced something that you want to use, create the URL, and promote it via social media, and even link to it on your home page. This way, you can drive traffic directly to the page without it being the main focus point of your site.
Why choose us/About us
The other option you have is to make your Infographic design your why choose us or about us page to explain more about your company. This is proven to be effective if you get it right.