Customer briefing :
McDonald’s wanted us to create a static infographic that they could use in some branches and for some franchisees to detail the facts and some process of their “hamburger university”. They made it clear that they wanted an eye-catching design that readers would not only see, but actually want to read as well while standing in a line.
McDonald’s made it clear to us that our design had to catch the eye. They gave us all the data and we work on it . We ended up editing the original piece a couple of times, but McDonald’s were more than happy with the result.
“Having seen some of the companies that ProInfographics had worked with in the past we had no preservations about choosing them as our infographic company for this project, and they really delivered.”